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Innovation from the source
Creative innovation is a new concept that has emerged from the intersection between creativity and innovation. While every innovation requires a dose of creativity, not all of them can be categorized with the 'creative' label. They become 'more of the same' with no emotional value to the customer and therefore losing the opportunity to earn their preference, enthusiasm and recommendation in their own social environment.
Gerardo Gomez Yelo (Managing Director)
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